miracles of modern food marketing

Chiquita is rolling out a line of banana products to convenience stores. The new bananas will be single-serve, and packaged for freshness.

“Wait,” you may be thinking. “Bananas ALREADY ARE single serve and packaged for freshness.”

Ah, but you see, if you sell an individually packaged banana, you can charge a buck for it. Sell a bunch of naked bananas in the store and you have to charge much less. Its brilliant, really.

I was lying awake thinking about this last night, and I came to the conclusion that this is really a huge triumph of marketing. No longer do marketers need to be satisfied with convincing us to pay more for products based on questionable mythic properties (buy this beer and get laid, etc). Now they are managing to get us to pay more for features that the product grows with all on its own.

Its completely brilliant, really.

(I got it from Slashfood.)

4 thoughts on “miracles of modern food marketing

  1. But… packaging a banana would hold in the ethylene gas that hastens ripening, defeating the purpose of “packaging for freshness”…

    Oh, wait, it’s planned obsolesence. They’ll go mushy faster and the stock will have to be rotated more often. Brilliant!

  2. I saw this too and wondered why they thought it would work? If they can charge a buck for a single banana so could the store, buy a bunch and sell them individually without the plastic for a little less than the Chiquita version.

    I wonder if the Chiquita have additional preservatives injected?

  3. I’ll only be happy when marketers give us a device that can turn carbon dioxide into oxygen. Just think what could happen if we put a few of those machines on every street corner!

    Actually, non-snarkily, I think I like the idea of a banana being next to the chips and candy bars in a convenience store, and competitively priced in comparison to them. It won’t stop me from buying bunches for 49 cents a pound at the full-service grocery, but when I’m away from the house and looking for a quick snack, it seems like an option that I’d appreciate.

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