L: OMG I want this!
E: Now you never need to look up from your smart phone to interact with the environment.
L: I was thinking it would be helpful for things like “did I forget to turn off the espresso machine again…”
L: Also, it is a $50 gadget that can replace a perfectly good $2.99 lamp timer! Who wouldn’t want that!
E: You can integrate it with your social media. Annoy your facebook friends with “Eric turned on the lamp! Eric turned off the lamp!” updates. It’s better than Farmville!